I suggest making the contests more accessible to complete IT-nitwits, such as myself. Alot of the contests require e.g. photoshop-skills or knowledge about making sigs, banners, posters while not everyone can do this. Contests that require writing a poem, a witty one-liner, or the name-a-WoW-character-contest are accessible to everyone.
So, more creativity on the contest itself, not just on the prizes!

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Thanks Mondo66