IMO i do not think that this is the point here. The main point is that (wtvr valve did with the engine) is that u get such a huge boost on game tech with what? 2 years and counting. Even if they said that they were working for 6 months on this, i think that no one was expecting such improvals on gaming this soon, since video and 3D are usual apps for multithreading/multicore/multiCPU.
And speaking of AI, Physx and such, i totally agree with you. Most ppl are going towards GPU or ageia card acceleration instead of going back to CPU. But! Cutting through the PR crap, imagine that all general CPU processing would be parallel and you'll get my point in the first paragraph!
To wrap up things, don't you think that their just showing how good THEIR tech is instead of ad'ing for INTEL? This is kinda weird since, they have this 'close' relation with ATI which was just bought by AMD...
[EDIT]
OH! POST 666!
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