Resistance was their launch game and did rather fine for a launch. The three flagships have been announced at that time, you just haven't been informed properly.
The stock offer they made was to finance the purchase of a new factory to produce more Bravia tv's. Not for the PS3. If you are interested in any company or console is going down the road of Sega, you might want to check what the shareholders had to say about the 6 billion loss that MS made on the 360 and how much interest there is in making another moneyloss there.
Sony is doing great with PS2 and PSP so no worries there anymore after the first loss on the PS3 which has gone now

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