09-25-2007, 09:24 AM
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#1 (permalink)
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I copied the biggest part of the article for people who are to lazy to click....
Quote:
ARE MALE VIDEO GAME ENTHUSIASTS actually outnumbered by their female counterparts in the U.S.? Do most of the Xboxes, Wii's and PlayStations in this country actually belong to women? Conventional wisdom would say no--but a new survey from JWT suggests otherwise.
Of the more than 1,000 respondents to the Denizens of Digitivity survey, released last week, 44% of women said they own a gaming console such as a Wii, Xbox or PlayStation, compared with just 39% of men. The survey was conducted online from Sept. 7-11.
Whether or not the findings are indicative of the general U.S. population, they are further evidence that the stereotype of the U.S. gamer--18- to-34-year-olds, single, white and male--is not necessarily on target. Indeed, the findings echo a 2006 JWT trend newsletter that explored the rising role of the female player in gamer culture.
While women are only a small percentage of the audience for violent blockbusters like "Halo," the newsletter said, they are increasingly taking part in dance and music games, making them a fast-growing segment of the gamer population.
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Linky.
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