03-30-2008, 05:57 PM
|
#1 (permalink)
|
Super Moderator
Join Date: Feb 2005
Location: Boobville
Posts: 2,829
Hellbux: 105,370
|
Study sees Microsoft brand in sharp decline
Quote:
Microsoft's brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand.
According to the CoreBrand Power 100 2007 study , which polled about 12,000 U.S. business decision-makers, Microsoft dropped from number 12 in the ranking of the most powerful U.S. company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries, said James Gregory, CEO of CoreBrand.
CoreBrand measures brand power using four criteria. It first rates the familiarity of a company's brand. Once a company has a certain level of familiarity, they are ranked according to three "attributes of favorability": overall reputation, perception of management, and investment potential, Gregory said. While Microsoft's brand is still eminently recognizable, the company is declining in all three favorable attributes, he said.
|
Source: Study sees Microsoft brand in sharp decline | InfoWorld | News | 2008-03-27 | By Elizabeth Montalbano, IDG News Service
__________________
Littlebigplanet is going to be the best selling game this year because I say so, and I am always right.
PSN name: Gazz1979 (feel free to add me)
Last edited by interman : 03-30-2008 at 08:50 PM.
Reason: fixed bracket
|
|
|