what companies need to do is to stop rushing crappy games. many new developers are hired to throw together something to milk a brand, and that's essentially the problem. it's very easy to tell if a game doesn't stand a chance, so to be honest i'd prefer that publishers avoid project they know aren't going to make it, and instead make fewer, but better games. it's good that young developer houses are hired, but in my opinion it'd be wiser to assign them to different projects.

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