Hehe.. I remember me and HiV had a talk about this a long time ago when it was called 'Reader Rating'.. it had to get changed to rate this game to make it clearer, as people were rating the article. So my vote goes with rate the game, as it says it!
Right if I had any image manipulation tools here I'd show you.. when the user goes to the article it quite clearly says 'RATE THIS GAME' and then you rate it..
If you had included the next half centimetre of the image, you'd see that too.
yeah I guess it's misleading in a way, but for a user to register their vote, they vote on the rating of the game, therefore in my reckoning Reader Rating = Reader Rating of the game in the article.
Perhaps we should have the option to rate both the article and the game/bit of hardware, like Redeemer says.